Blogs: What are They Good For? Some Savvy Marketeers Say Business
From the BeTuitive website:
"Yet, it would be a big mistake — and a missed opportunity — to dismiss blogs as little more than forums for hobbyists.
Blogs do appear to be a great medium for quickly passing the word on product updates, company news, and any type of information companies wish to quickly get into the hands of prospects and customers.
Blogs have a technological edge over online bulletin boards, Web sites and email, which may make them the ultimate in permission marketing. Blogs can be broken down into a discrete message which can be "syndicated," or distributed for publication . . .
At BeTuitive Marketing we've launched our own blogs. We are testing the effectiveness of blogs and collecting experience we can pass on to our valued customers. After eight months of testing, we've already enjoyed some benefits.
Here are key findings so far:
Because they are updated on a regular basis, search engines are in love with blogs. BeTuitive has appeared in the top ten Google search results under many terms and phrases because of our blog messages, saving thousands of dollars in AdWords buys. As we learn more, we will pass on that knowledge to our customers.
Blogs are very non-threatening due to 100 percent of the permission being in the recipient's control.
We are driving traffic to our Web site from our blog, which is turning into sales leads (pricing requests), newsletter signups (permission to market to them), and online demo requests (sales presentation permission). . . "
Complete article is at:
http://www.betuitive.com/Archive/Articles/July_Article01.php
"Yet, it would be a big mistake — and a missed opportunity — to dismiss blogs as little more than forums for hobbyists.
Blogs do appear to be a great medium for quickly passing the word on product updates, company news, and any type of information companies wish to quickly get into the hands of prospects and customers.
Blogs have a technological edge over online bulletin boards, Web sites and email, which may make them the ultimate in permission marketing. Blogs can be broken down into a discrete message which can be "syndicated," or distributed for publication . . .
At BeTuitive Marketing we've launched our own blogs. We are testing the effectiveness of blogs and collecting experience we can pass on to our valued customers. After eight months of testing, we've already enjoyed some benefits.
Here are key findings so far:
Because they are updated on a regular basis, search engines are in love with blogs. BeTuitive has appeared in the top ten Google search results under many terms and phrases because of our blog messages, saving thousands of dollars in AdWords buys. As we learn more, we will pass on that knowledge to our customers.
Blogs are very non-threatening due to 100 percent of the permission being in the recipient's control.
We are driving traffic to our Web site from our blog, which is turning into sales leads (pricing requests), newsletter signups (permission to market to them), and online demo requests (sales presentation permission). . . "
Complete article is at:
http://www.betuitive.com/Archive/Articles/July_Article01.php
posted by Freedom at 1:32 AM
bravenet.com
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